Laughter Club Song Music Video

Benefits Of Laughter

Enhances the immune system

Relieves stress

Reduces blood pressure

Reduces pain

Increases endorphins, the body's natural painkillers

Improves lung capacity and oxygen levels

Provides a massage for internal organs

Is contagious, like yawning

May help prevent heart disease

Sources:

American Journal of Medical Sciences, Alternative Therapies, Psychology Today,The Scientist of the University of Maryland Medical Center (as cited in The Orange County Register)

See Laughter Yoga live in action:

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How to get on Oprah (or your preferred Major Media)

Secrets of media success

By Jeffrey Briar

Mr. Briar’s advocacy of Laughter Yoga include appearances on:  Dancing with the Stars, Geraldo at Large,

CNN-TV with Dr. Sanjay Gupta…. and The Oprah Winfrey Show.

 

Q.  “How did you get on Oprah?”

A. “For two years, every two weeks, I sent out press releases to all the local media.”

That reply is not an attempt to avoid a straight answer.  It’s solid advice on how to achieve success in the media – without spending a lot of money.

It’s rare that anyone is an overnight sensation in the field of health (or hilarity).  If fame comes, it is usually after a long stretch of persistent exploring and trial-and-error experimentation.

Appearing on major media rarely occurs as a first step.  The baby steps are small: a listing in the local newspaper’s calendar section (readership: 20,000), then a short article with a single photo in that local paper.  Later, perhaps you get a half-page article (with a few photos) in a regional newspaper (with 200,000 readers).  Still later, perhaps a write-up in a magazine, and television appearances for news programs in your local area (viewership: ½ million).  And then, after months (more likely years) of effort, you receive the call:  “Would you be willing to appear on…?” that popular TV show (or have a feature article in a national magazine).  Yoga Journal : 2 million readers.  Dancing with the Stars: 25 million viewers.  Oprah: 44 million.  Yay!

If you have millions of dollars to invest in your laughter-based career, you could start with a huge advertising campaign.  This can bring considerable attention but is extremely costly and does not give you the same credibility if someone else (a national magazine or trusted public figure) chooses to endorse you.  You can run a full-page ad in the New York Times proclaiming “Laughter Burns as Many Calories as Rowing” (a claim which, without qualification, is simply not true) and be met with interest – and plenty of skepticism.  But it has a special power (at least to Americans) when Oprah Winfrey herself says “Laughter Yoga is a perfect way to laugh and get exercise at the same time.  I’ve tried it, and it works.”

The ad in the Times will cost you about $200,000, every time you print it.  Oprah’s testimonial only cost the time and effort of diligently sending out your press releases.

If you want to have your laughter work appear in the media (start thinking locally, then go global), here are some tips* for a successful media approach.

1.)    Generosity

Offer a free laughter club.  Deliver other examples of laughter as a social service (at senior centers, homeless shelters, hospital support groups, etc.).  If the media are going to help share your message of love and health, they’ll want to see evidence that you are not running some project that’s going to disappear soon – after making a fast buck.

2.)    Persistence

Send press releases and keep sending them, regardless of how often they are printed.  A general rule of thumb is that a press release, even those which are well written, will be published about 5% of the time.  This means only one out of every 20 releases is actually printed.  Don’t give up!

3.)    Creativity

  1. Make adjustments to every press release reflecting new perspectives, new angles.  Examples:  “Laughter Club welcomes families of all ages”; “New members of Laughter Club receive ovation and hilarious gifts”; “Laughter Club celebrates milestone event” (anniversary, VIP guest, participation in a parade, etc.)
  2. Explore new events and projects and announce these to the press.  Examples:  laughter adventures, trips to nearby resorts, retreats, workshops, etc.

Demonstrate aliveness, flexibility (ability to change), and relevance to contemporary issues.

4.)    Quality

In every item you send out to the press and public, be sure it is free of spelling errors and grammatical mistakes.  Pictures used in brochures and sent to the press need to have clear sharp images.  Be sure your website has everything spelled correctly and all links are functioning.

A professional presentation will give you greater credibility with the media.  If they are considering investing their time in meeting, interviewing, photographing and promoting you, they are less likely to do this if your presentation materials are unattractive or appear amateurish.

 

* The very first step is to be sure that you send out Press Releases which are of good quality, and likely to be published.  The author finds that his Press Releases which are in correct form get printed about 20% of the time. (That’s four times more than average.)

There are several structures which are required for Press Releases to be passed on to the Page Editor for placement (instead of being dumped into the Trash).  These include being written in the Third Person and containing the essential elements of “Who, What, When, Where, Why and How” and in the appropriate sequence.  You can learn how to write releases which are in good form by contacting the author at JBriar@LYInstitute.org and requesting his report entitled “Writing Press Releases that Actually Get Published”.

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